Whereas, we can gain customers even in places where cable TV infrastructure does not exist or is underdeveloped. Cable television requires telecommunications infrastructure, which in practice limits its expansion possibilities to cities and densely populated areas. Although cable operators are our natural competition, in some areas we have a cutting-edge advantage. Z o.o., which together serve over 60% of Poland's cable television market. Z o.o., Telewizja Kablowa Vectra SA, Multimedia Polska SA, and Aster Sp. Currently, the major market players include UPC Telewizja Kablowa Sp.

Cyfrowy Polsat's share in net additions in the satellite pay-TV market in the years 2008-2010, based on the number of newly acquired subscribers: Source: Own calculation based on the data published by individual operators.Ĭable television Poland has over 500 cable television operators, serving over a thousand cable networks. Since 2009, due to the increasing market saturation, the number of new subscribers tends to decline in the overall market for satellite television as well as in our case. Our share in net subscriber additions on the satellite digital television market settled at 48% as measured by the number of subscribers acquired in 2010 whereas, over the last three years our market share in net additions averaged 49%. According to our estimates, at the prior year's end our share in the satellite pay-TV market, measured by the number of subscribers, reached 55%. (Cyfra+), ITI Group ('n' platform), and Telekomunikacja Polska SA (TPSA). Digital satellite pay television In Poland there are currently four operators of digital satellite pay television: Cyfrowy Polsat SA, Canal+ Cyfrowy Sp.

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